Starting a Youtube Channel – a Guide for Equestrians

Social media has exploded over the last 15 years. Once the reserve of college students looking to mingle, it’s become a lot more serious – it’s now the main source of income for hundreds of thousands of creators world wide. Youtube is particularly powerful as it allows creators to transfer masses of their knowledge, and receive compensation through brand deals and advertising for doing so. Youtube is a life-long learners dream.

Why you should start a Youtube channel

Youtube is the best tool to convey complicated instructions for physical tasks. When you first started out with horses you relied on someone to educate you on how things were done; that may have been a parent or a friend. By sharing your knowledge online you are passing that knowledge on, likely to someone who isn’t fortunate enough to have their own contacts.

Through helping others you will gain, also. Youtube, and social media more generally, is a great way to gain exposure for your business. If you’re a riding instructor, or sell instructional videos and books then by uploading videos you will help to increase brand awareness. If you’re uploading to Youtube for this reason ensure that you don’t bombard your viewers with promotional material, but likewise, don’t miss it out entirely – it’s too valuable!

Even if you don’t have a product or service to sell then you can still gain financially by posting videos to Youtube. Youtube offer creators who have accumulated more than 1000 subscribers, and clocked up 4,000 hours of video watch time by the public the option to overlay adverts on their videos. You’ve no doubt come across these yourself; adverts typically appear at the beginning and middle of a video, however, the number of adverts displayed is determined by the video’s length. Although 4,000 hours and 1000 subscribers sounds like a lot, if you upload a video each week for 12 months you’ll cross the line in less than a year.

Overcoming the fear of uploading Youtube videos of yourself

Every reasonable person is fearful of uploading a video of themselves to the internet. After all, it’s not natural to be accessible by all 7.8 billion worldwide. However, if you rationalise the issue then you’ll soon recognise that there’s little to fear; the only people that will be viewing your niche videos are going to be looking for help with their horse. What’s more, compared to 95% of the stuff online, you’ll be the Goddess of Normal – nothing to poke fun at here.

Lots of people don’t care about strangers seeing them, but fear their own friends viewing one of their videos. Although you can’t block friends from your videos, you shouldn’t worry. The chance of your friends seeing your video is minuscule. Sure, if they’re looking for horsey videos on Youtube there’s an increased chance, but you shouldn’t let this stop you. By the time real-life acquaintances and friends start noticing your videos, you’ll be earning enough to quit your day job – I’m not kidding.

Popular equestrian Youtube accounts

There are a few popular equestrian accounts on Youtube already. One that we’ve spoken about before is This Esme, who has a whopping half-a-million subscribers. This Esme uploads “day in the life” vlogs, instructional videos, and tack hauls. Her videos are aimed at younger audiences, and she regularly uploads to Youtube and Instagram.

Top eventers, such as William Fox-Pitt, also have Youtube accounts. However, uploads are infrequent and sporadic – not a schedule you should copy.

Example Youtube video topics for equestrians

The number of topics that you could make a video on is endless. The only important thing is that you stay on brand, and don’t copy someone else. Sure, you could upload a tack haul video, by don’t make it apparent who influenced the video; where it makes sense to, shake up the structure.

  • Tack haul
  • How to tack up a horse
  • Deciding which bit is best for your horse
  • The parts of a horse
  • What’s the difference between jumping, dressage, and general purpose saddles?
  • Why properly rugging your horse is important
  • Ride with me – a hack-along video
  • How to clip a horse

Getting started on Youtube

Once you’ve made the decision to start a Youtube channel, you’re half way there. The next thing to do is to pick a video topic, and draft a few notes – never a complete script. The quality of mobile phone video cameras is more than adequate to become successful on Youtube, so don’t worry about buying anything. Just start filming – you won’t regret it!


Leave a link to your channel in the comments below – we’d love to see your creations!

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